How to Get More Bang for Your Marketing Buck Part 9: Social Media

How to Get More Bang for Your Marketing Buck Part 9: Social Media

In many respects, I have saved the best till last in this series. We’ve already spoken about digital ads, see this post so I am not going to go into those in this blog, but I will say that when used correctly, social media is one of the most powerful tools we have. Free to a degree, although I have recently noticed on Facebook that a little spend really helps bump your organic views up and not just on the posts you are promoting.

Here are our top tips for how to use social media correctly, to help get your best results yet:

  1. Don’t talk about your products and promotions all the time. Think of other things you can share, such as blogs and content from your site, interesting titbits you find on other websites and social media channels, humorous images, gifs and videos – everyone likes a laugh, particularly us Brits.
  2. Engage. Don’t just sit around and wait for people to speak to you: it’s social media. Get out there and socialise. Get involved in conversations, offer advice, and even be the conversation starter.
  3. Follow to get followers. You must expect to follow people when you are starting out on Twitter, Instagram and Pinterest. There’s no point in not doing so, creating all this content and nobody really seeing it.
  4. Do Google+. You do not have to understand it, just utilise it as it really makes Google look more favourably on your site. Share stuff to your own page, but also look to join relevant groups and share your posts in these for maximum exposure.
  5. Use pictures.  Not just on the visual platform such as Instagram and Pinterest, but also on Facebook, Twitter and Google+. They insight greater reactions and engagement.
  6. Go live. We think you will be surprised at the amount of engagement you get from going live. Read our top tips for this here.
  7. Collaborations. This is all about strength in numbers, together we are stronger! Partner or team up with another brand or persona online, cross promote your offerings to one another’s audience and pick up some new followers on the way. Some great examples of these that we have had the pleasure to be involved with in the natural products industry are Konjac Sponge Company’s #TeamUpTuesday and Food Doctor’s #PorridgeWednesday
  8. Competitions. Competitions are a great way to get a buzz going, as who doesn’t want to win a prize?! You can even collaborate on a competition for even greater reach, combining the last two points! You can utilise contests for a variety of reasons on social, so be sure to set your goals which could be related to any of the following:

 

  • Brand awareness
  • Email signups
  • More likes on social media channel
  • User generated content

Have you got any social media successes to share with us? We’d love to hear from you. If you are looking for any social media support, email us hi@rebeccagoodyear.com