Introducing Origin, a new anti-ageing line from NAOBAY which promises to restore, revitalise and rejuvenate as well as cleanse and moisturise. The products are COSMOS certified with a high percentage of organic ingredients.
The main ingredients of the range are locally sourced from Valencia:
- Organic Orange Floral Water: to moisturise and soothe.
- Organic Orange Essential Oil: anti-inflammatory, antiseptic, toning.
- Rice Protein: moisturising for sensitive skin.
- Organic Rice Oil: antioxidant-rich to fight free radical damage and restore collagen production.
- Organic Tigernut Oil: highly moisturising effect, antioxidant, firming and protects from free radicals.
The range also features organic oils and extracts all sourced from the Mediterranean area:
- Apricot Oil: brightening, rich in vitamin C and a good moisturiser for sensitive and delicate skin.
- Poppy Oil: effective for healing and improving the condition of damage, dry and fragile skin.
- Olive Oil: helps restore the skin’s lipid barrier, and rich in vitamin E.
- Pumpkin Oil: helps regulate moisture levels and improve the structure of the epidermis.
- Violet Extract: calming and hydrating activity
- Raspberry Extract: antioxidant properties from rich vitamin C and phenolic compounds
- Grape Extract: to combat free radical damage
- Lemon Extract: antioxidant properties from rich vitamin C and favonoids
- Calendula Extract: anti-inflammatory and moisturising properties.
- Apple Extract: helps regulate transepidermal water loss.
Finally, there are some powerful anti-ageing ingredients to help enhance the synergistic properties of the aforementioned ingredients, including hyaluronic acid, calcium, oat extract and malt barley.
Key products from the range include:
Prime Daily Cream – moisturising cream with hyaluronic acid and special oat extract to help reduce fine lines. Clinical studies showed a significant increase in skin moisture when measured with a corneometer, and significant reduction of redness and scaling. In a test of 15 subjects, moisture was increased on average by over 40% an hour after application, and almost 25% 8 hours later.
Recovery Mask for Sensitive Skin – a special combination of organic oils that offer cleansing and antioxidant properties whilst soothing. Studies showed a significant reduction in redness just 8 minutes after application.
Recovery Day & Night Facial Serum – the combination of active ingredients enhances of elastin and collagen whilst moisturising. Featuring very high purity calcium 2-ketogluconate powder (>95%), shown to increase hyaluronic acid to protein ratio and to increase elastin production.
NAOBAY is about beauty products that care for people and the environment, with clear messaging, simple designs, clean packaging but most importantly effective products. Certified to the ECOCERT standard of organic products. All products are labelled clearly with the percentages of natural and organic ingredients in their products, and contain no petrochemicals, artificial preservatives or colours, parabens, silicones, mineral oils, SLS/SLES, formaldehyde, dioxins, ethoxylated material, paraffin/petrolatum, isothiazolinones (MI), PEGs or BHT. All of NAOBAY’s formulas are biodegradable, never tested on animals, all products are vegan, and no ingredients are genetically modified or grown with pesticides, synthetic fertilizers, sewage sludge or ionizing radiation. Even NAOBAY’s packaging is environmentally-friendly; produced from recycled wood, FSC certified and also recyclable.
In many respects, I have saved the best till last in this series. We’ve already spoken about digital ads, see this post so I am not going to go into those in this blog, but I will say that when used correctly, social media is one of the most powerful tools we have. Free to a degree, although I have recently noticed on Facebook that a little spend really helps bump your organic views up and not just on the posts you are promoting.
Here are our top tips for how to use social media correctly, to help get your best results yet:
- Don’t talk about your products and promotions all the time. Think of other things you can share, such as blogs and content from your site, interesting titbits you find on other websites and social media channels, humorous images, gifs and videos – everyone likes a laugh, particularly us Brits.
- Engage. Don’t just sit around and wait for people to speak to you: it’s social media. Get out there and socialise. Get involved in conversations, offer advice, and even be the conversation starter.
- Follow to get followers. You must expect to follow people when you are starting out on Twitter, Instagram and Pinterest. There’s no point in not doing so, creating all this content and nobody really seeing it.
- Do Google+. You do not have to understand it, just utilise it as it really makes Google look more favourably on your site. Share stuff to your own page, but also look to join relevant groups and share your posts in these for maximum exposure.
- Use pictures. Not just on the visual platform such as Instagram and Pinterest, but also on Facebook, Twitter and Google+. They insight greater reactions and engagement.
- Go live. We think you will be surprised at the amount of engagement you get from going live. Read our top tips for this here.
- Collaborations. This is all about strength in numbers, together we are stronger! Partner or team up with another brand or persona online, cross promote your offerings to one another’s audience and pick up some new followers on the way. Some great examples of these that we have had the pleasure to be involved with in the natural products industry are Konjac Sponge Company’s #TeamUpTuesday and Food Doctor’s #PorridgeWednesday
- Competitions. Competitions are a great way to get a buzz going, as who doesn’t want to win a prize?! You can even collaborate on a competition for even greater reach, combining the last two points! You can utilise contests for a variety of reasons on social, so be sure to set your goals which could be related to any of the following:
- Brand awareness
- Email signups
- More likes on social media channel
- User generated content
Have you got any social media successes to share with us? We’d love to hear from you. If you are looking for any social media support, email us email@example.com
In the e-marketing part of this blog series, we touched on how a blog is a great way to give people a reason to visit your site. We also encouraged you to share your blog with your email customer database.
Many companies start a blog on their website because they have heard it is good for SEO purposes. This is true, but in fact you can get so much more from your content. Here are our top tips for getting the most out of your content:
- Share, share and share alike. You’ve spent ages crafting this killer blog post, so give it the attention it deserves. Share on all your social media channels. This will attract more initial traffic to your post, achieving greater visibility and help build customer trust and loyalty.
- Make sure others can share the love. Ensure you have sharing buttons on your blog page, so that your readers can share your content at just the click of a button.
- Bookmarking sites. Utilise bookmarking sites such as Stumpleupon, Digg and Delicious to help people find your content more easily.
- Recycle and update. There is nothing wrong with using old content that has and is performing well to create a new post. Likewise, there is nothing wrong with updating your old content to bring it up to date, perhaps with new research or new products. It is also a good idea to continue to share links to your evergreen content on social media to help increase inbound links.
- 3rd Party Content Aggregators. Look to harness the power of bigger publishing platforms, such as Linkedin Pulse, Huffington Post and Medium, currently the biggest content site out there!
Need some help with your content strategy? Email us firstname.lastname@example.org
When done correctly, e-marketing is one of the cheapest and most effective tools we have. After all, the people on your emailing list have hopefully signed up to receive your news. You, and/or your brand, have already piqued their interest.
But how do you keep this audience engaged without constantly bombarding them with promotional emails?! Well, here are our top tips:
- Don’t email too frequently. I would say that any more than once a week, unless you have current news that’s too exciting to wait to share, is intrusive. From our experience, emailing more than 1-2 times per week results in a considerable drop in your open rate, and an increase in your unsubscribe rate.
- Don’t just email about promotions. Find other subjects to communicate about, here are some ideas:
- A blog is a great way to give people a reason to visit your site. When you publish a new blog, you can also share it with your email list.
- Company news – award wins, team achievements, how-to’s anecdotes, humorous experiences.
- Back in stock – particularly if this customer has purchased the item previously.New product launches – let your customers know about any NPD you have, help them on their way to the buying decision.
- Seasonal products – let your customer know about your product before your competitor does about theirs!
- Promotions – of course, let your customer know about these, just don’t make them the be all and end all of your e-marketing strategy.
3. Split test & experiment! Once you reach a certain number of signups (I’d say 10,000 is a decent number) you can then start to segment your list and also split test. Through split testing you can experiment with a variety of elements to gauge a variety of factors including:
- What type of message subjects get the highest open rate
- What type of content converts to the most traffic for you
- What kind of layout is the most engaging for your email list
- What kind of promotions are most appealing to your customer
- What day is best to send you email
These are just a few ideas to get you started. If you are looking for more advice on email strategy, email us email@example.com
This was the “special of the week” section of Rebecca’s talk: the place where many brands go wrong. Brands forget about the marketing process being just that, a process, and instead opt to focus on weekly promotions. I’m not saying that promotions shouldn’t be a part of your strategy, they should, but they should align with your overarching campaigns and not be the basis of your strategy.
Here are our top tips for running promotions the right way:
- Deeper deals, less frequently. We work with many brands selling both on self-branded and multi-brand ecommerce stores, as well as bricks and mortar boutiques, department stores and supermarkets. Our findings show that reducing at a greater discount but less often generates more revenue long term than more regular promotions at a smaller percentage off. Less frequent promotions also don’t devalue your brand as constant promotions can.
- Look at your buying patterns and focus your promotions around this data. Take the time to do this and you can reap the benefits later. Think seasonality – when people buy into products; look for lulls in sales and use promotions to pick up these periods; look for underperformers that should be selling better and use these as GWPs; all of this tricks can help you grow your revenue.
- It’s all about profitability. Always measure your promotional uptake. Look at your profitability for the promotion and compare it to a period for normal forecasted sales for that period. If your profits are down comparably, you must question was it worth doing the promotion? This scenario doesn’t always mean this is so, you have to see the bigger picture. Was the product short-dated or overstocked? Did you see an increase in sales after the promotion? Did you encourage people to buy into your brand? New signups?
Looking for more advice on promotional strategy? Email us firstname.lastname@example.org