How to Get More Bang for Your Marketing Buck Part 9: Social Media

How to Get More Bang for Your Marketing Buck Part 9: Social Media

In many respects, I have saved the best till last in this series. We’ve already spoken about digital ads, see this post so I am not going to go into those in this blog, but I will say that when used correctly, social media is one of the most powerful tools we have....
How to Get More Bang for Your Marketing Buck Part 7: E-Marketing

How to Get More Bang for Your Marketing Buck Part 7: E-Marketing

When done correctly, e-marketing is one of the cheapest and most effective tools we have. After all, the people on your emailing list have hopefully signed up to receive your news. You, and/or your brand, have already piqued their interest. But how do you keep this...
Top Tips for Going Live With Your Natural Business

Top Tips for Going Live With Your Natural Business

You would have to have been hiding under a rock not to notice the extent to which video and live streaming is coming into play in marketing. “Going live” on whichever platform; Snapchat, Instagram, Facebook, Meerkat or Periscope to name a few; can seem really...
How to Get More Bang for Your Marketing Buck Part 5: PR

How to Get More Bang for Your Marketing Buck Part 5: PR

“If I had one dollar left, I’d spend it on PR.” –Bill Gates PR here, and in fact anywhere, doesn’t just include issuing press releases and securing coverage. PR is about management reputation, it’s an attitude, a process. It’s a way of behaving positively as...
Why You Should Include Personalisation in Your Marketing Strategy

Why You Should Include Personalisation in Your Marketing Strategy

Personal service is nothing new. From the waiter at your favourite restaurant knowing your name to the tailor knowing your inside leg length and preferred colours and cloth. When digital marketing first came to be, personalisation consisted of addressing the email to...
Follow us on Twitter!Follow
+