Skincare in the summer can be demanding, particularly for city dwellers. The varying weather, pollution, UV exposure, temperature fluctuations from inside to outdoors and the underground, can cause an imbalance in our skin. NAOBAY Equilibria Antioxidant range can help balance skin from the outside in. There is a three step regime:

Step 1: Cleansing. It is important to thoroughly wash your face and remove all traces of oil, dirt, make-up, dead skin cells, sunscreen and everyday pollutants from the environment that settle throughout the day on the facial skin. Cleansing also helps to prevent clogged pores, which in turn reduces the likelihood of developing breakouts. Finally, cleansing your face helps to prepare the skin to absorb the products that you plan to apply, as a toner or a moisturiser.

Equilibria Gel to Milk Cleanser: a translucent gel cleanser that changes into a light cleansing milk upon contact with water, this cleanser softens and cleanses the skin while organic oils, including olive and sweet almond, work to moisturise and encourage natural cell turnover. Apricot oil boasts soothing properties and great regenerating power for dull and tired skin types, or after a period of stress.

Beauty Tip: use Equilibria Gel to Milk Cleanser with a dampened cotton pad to remove eye makeup.

Step 2: Toning. Toner removes residues, such as chlorine and minerals of tap water when used after cleansing and also balances the pH and removes residual oils. The toner can give your skin a healthy dose of what it needs to look younger, fresher, and smoother throughout the day.

Equilibria Face Mist Toner: featuring organic aloe vera, calendula and chamomile, this toner can provide truly amazing benefits for your skin, balancing, refreshing and softening the skin. This toner also cleanses and moisturises, and is suitable for face, eye contour and neck.

Beauty Tip: Equilibria Face Mist Toner can be applied with a cotton pad using small circular motions to remove extra dirt, and thanks to the spray can be used on the spot as a skin refresher throughout the day.

Step 3: Moisturising. Hydration is what enables skin to function at peak performance, with huge anti-ageing advantages. Studies have shown that people who use moisturizer develop wrinkles at a fraction of the rate of those with dry skin. Your skin needs to be clean in order to be replenished with moisture. Otherwise, it begin to overproduce oil and clog your pores, which in turn will lead to break-outs.

Equilibria Balancing Cream: specially designed to balance facial skin, with cinnamon, organic calendula and aloe vera extracts to improve and repair skin, soften and energise, smooth texture and fight ageing. Organic evening primrose oil rich in essential fatty acids promotes skin regeneration and stimulates micro circulation.

*ENDS*

Editor’s Notes

NAOBAY is about beauty products that care for people and the environment, with clear messaging, simple designs, clean packaging but most importantly effective products. Certified to the ECOCERT standard of organic products. All products are labelled clearly with the percentages of natural and organic ingredients in their products, and contain no petrochemicals, artificial preservatives or colours, parabens, silicones, mineral oils, SLS/SLES, formaldehyde, dioxins, ethoxylated material, paraffin/petrolatum, isothiazolinones (MI), PEGs or BHT. All NAOBAY formulas are biodegradable, never tested on animals, all products are vegan, and no ingredients are genetically modified or grown with pesticides, synthetic fertilizers, sewage sludge or ionizing radiation. Even NAOBAY’s packaging is environmentally-friendly; produced from recycled wood, FSC certified and also recyclable.

For more information, samples & high res contact Rebecca Goodyear Health & Beauty: email pr@rebeccagoodyear.com or call 020 8123 3206